Why is LinkedIn so special comparing with other social networking websites out there, such as Facebook and Twitter? Well, LinkedIn is a professional social network platform where you can build relationships with the people in your field. You can also use LinkedIn for job seeking. Today, recruiters like to use LinkedIn seeking the candidates who can match their requirements. (Zappe, 2013)
How to use LinkedIn market your own brand?
1. Build a multimedia profile (Knarr, 2014)
Most profiles on LinkedIn are just plain text. If you are a job seeker, you should do something that can impress the recruiters, so the chance of getting a phone call interview is higher. You should use the relevant pictures to your career, projects, or business. For instance, you can use the picture showing your team while working on the project, also the outcome of the project, so the recruiters can have the visualization about you achieving the results on your project.
2. Write a outstanding summary (Knarr, 2014)
Summary is the most important part in the LinkedIn profile. This is your chance to be creative and describe who you are and what you are passionate about, and most important thing is showing your accomplishments and awards you have achieved in your career. Try to apply the KSAs – Knowledge/Skills/Abilities for your summary to inspire people looking on your profile.
And this is how I applied the KSA into my LinkedIn summary:
3. Getting more important connections (Knarr, 2014)
Try to connect with people in your field. Before accepting connection, you should review other profile first. You only want to connect with the people who can provide value to your career.
4. Give recommendations and endorsements (Knarr, 2014)
By you giving someone something its a highly chance that they are going to give something back to you. It’s a chance to help your fellow professionals, expand your network. It also shows you have worked with these people and when endorsing with others you acted as an authority.
After you have done all things above, then let your network speak for you. This is the beauty of LinkedIn.
Extra tips for improving your network (linkedin.com, 2014)
1. Find business contact that would help you succeed
Try to use LinkedIn search to find and connect with past and present colleagues and other contacts that can speak to your skills and experience.
2. Keep in touch
As a student, I would like to connect and keep in touch with the recruiters who I met in the job fair on LinkedIn. I thoroughly believe that it is very important to build relationship with the recruiters. Whenever they have the open position, you will get the notices first and the chance to get interview higher than others.
LinkedIn is a great social media tool for professionals, job seeker, and employee. Try to spend more time to build an outstanding and professional profile, so you can use LinkedIn to promote your brand.
Peer reviewed primary research: Peterson, R. M., & Dover, H. F. (2014). Building Student Networks with LinkedIn: The Potential for Connections, Internships, and Jobs. Marketing Education Review, 24(1), 15–20. Retrieved October 19, 2014,
Peer reviewed secondary research: Skeels, M. M., & Grudin, J. (2009, May). When social networks cross boundaries: a case study of workplace use of facebook and linkedin. InProceedings of the ACM 2009 international conference on Supporting group work (pp. 95-104). ACM. Retrieved October 19, 2014,
Zappe, J. (2013, September 5). LinkedIn Dominates Social Media Sourcing and Recruiting. Retrieved November 5, 2014, from http://bit.ly/1mr19dS
Knarr, C. (2014, April 5). 8 Secrets to Building a Stunning LinkedIn Profile. Retrieved November 5, 2014, from http://huff.to/OxvwV1